30-Year Development History & Industry Recognition
From a regional insulator manufacturer in 1993 to a global leader serving 100+ countries — Shemar's three-decade journey of innovation, quality, and grid reliability.
Mission
For thirty years, one question has driven everything we build:
Does it make the grid more reliable, more durable, and more economical over its full life?
If the answer is yes, we build it. If not, we don't.
That discipline — applied to every product, every partnership, every decision — is why utilities and OEMs across 100+ countries trust Shemar. And why we're here now, built for what the American grid needs next.
Our Core Values
Behind every technical decision at Shemar is a belief that has never changed: you only earn value by creating it.
Not by capturing it. Not by claiming it. By building something that genuinely reduces a real problem — for the customer, for the grid, for the people who depend on it.
It determines which problems are worth pursuing — only the ones the industry hasn't solved.
It also determines who belongs here. When people who share a conviction work, they build things others can't.
Rather than doing what is easy, Shemar prefers to do what is beneficial to the industry and humanity. That's the only kind of company we know how to be.
Our Journey and Industry Recognition
Founded by Ma Bin with $40K and one conviction: root-cause problem solving through materials innovation, while the global power industry manages seal failures as an operational inevitability.
Reversed decades of conventional oil-resistant material approaches, demonstrating that solving root material challenges could eliminate chronic equipment failures.
Pioneered high-temperature vulcanized silicone rubber insulators to address century-long porcelain failures: flashovers, fractures, and contamination that had never been fully solved.
Supplying ABB, Siemens, and GE — proving global OEMs recognized solutions through performance, not marketing.
Composite insulators adopted by ABB, GE, Siemens, representing 95%+ of global electrical equipment manufacturers.
Technology Recognized as Filling International Gap (CMIC No. 010). Western composite programs struggled with aging and lifecycle consistency; Shemar demonstrated reproducible long-term performance.
Dr. Torre, Chairman of the IEC Insulator Committee (and later former Chairman), visited Shemar. Following his visit, he published an article in the industry's leading publication INMR, acknowledging Shemar's advanced technology and manufacturing capabilities.
Shemar developed line composite insulators meeting full-lifecycle requirements under extreme conditions.
Shemar developed the world's first composite crossarm for transmission towers.
Enhanced pollution performance with internationally leading composite technology.
Significantly improved lightning protection and prevented trip-offs in distribution lines.
Addressing global distribution challenges: lightning strikes, bird damage, and contamination-related failures.
18-month process completed with zero complaints; company declined real estate diversification and capital shortcuts to stay focused on grid technology.
Patents in U.S., EU, Japan, South Korea, India, and Russia; products deployed in 100+ countries as composite insulation adoption accelerates worldwide.
Authored IEEE P2833, P3196, and CEIS standards, transitioning from participant to industry shaper for composite insulation best practices.
Joe Durante appointed CEO for North America & APAC; U.S. grid facing extreme stress: aging infrastructure, surging demand, and extreme weather events.
NEMA membership; DISTRIBUTECH and IEEE trade show presence; building local commercial and technical teams while transmission buildout lags behind projected need (~900 miles built vs. ~5,000 miles/year).
Shemar USA scaling operations under new leadership; aligned with NERC 2025 LTRA forecast: 13 of 23 assessment areas at elevated/high risk, 224 GW summer peak demand growth, and $1.4T+ projected capital needs through 2030.
Positioned to provide root-cause solutions for external insulation, lifecycle-optimized materials, and decades-long partnership thinking, precisely what the American grid needs after 30 years of development.